Search Engine Optimization (SEO) is a process used to advance organic search rankings for your website on search engines. Effective SEO leads to more site visitors, more leads, and a more successful website.
At Brandcast, we take care of SEO for you in a number of ways, but there’s a lot you can do to improve SEO even further. Below are some simple tips and tricks to employ on your Brandcast website to improve you SEO rankings and increase the success of your site.
Content is King
The best thing you can do for SEO is to produce and share quality content on your website on a regular basis. This brings more visitors to your site, increases the amount of time people spend on your site, and increases the number of referrals to your site. It’s important to consistently update and add new content to keep people coming back.
Mind your Metadata
Set an appropriate brand name, description, page title, and page description for your website and each of the pages on your website. It’s important to use relevant keywords and strong descriptions for your site and pages. These can be managed from the settings icon in your toolbar. See the settings docs for more details.
Share your Site
Use social media, emails, and other services to share your site. Include like buttons and twitter links on your website to help people share your site to get more people visiting. The more traffic you have and the more links to your site, the better your rankings. Be careful not to spam people, though, as this is noted by all major search engines and your SEO rankings could be adversely affected.